Adtech London has proved once again the undying necessity for networking in business. This year proved more than ever that the international market is hungry to acquire new business ventures within the digital market in the UK.
by Ray Van Der WesthuizenWe live in a digital age where face to face networking has become a thing of the past. Relationships and big business deals can be setup remotely and integrated systems can take care of the rest. But Adtech 2009 proved again that networking is alive and thriving and more and more partnerships are instigated with a lets get down to business, face to face networking meeting and a firm handshake at the end.
Quality rather than quantity are words I heard constantly throughout the year as the world’s biggest affiliate marketers and digital agencies descended on the UK. Whilst our US counterparts might generate huge amounts of volume, the focus in the UK seems to be more and more demand for quality and conversions with volume being essential but secondary. This focus is bringing the digital world to invest more and more in the UK.
For our team here at The Slice this year was about one thing, networking. Which meant getting up early and heading off to Adtech and the A4U Summit to have days of back to back meetings with our partners from across the world. The essence of each meeting was to talk about existing or new ventures and how to improve our partnerships to work together more effectively to everyone’s benefit. As time progressed we found that even though we were going in with a structured plan to generate more mutual business for the coming year, our partners were asking us: How can we do more for you?
The realisation came to view that everyone we spoke to is more and more inclined to work with agencies like ourselves who generate not just quantity but most importantly quality direct response business delivered using key principles:
Understanding your target market -
Communicating effectively with your target market -
Collaborating with both clients, partners and essentially within your own business AND
most importantly, Delivering results on realistic projections is key to sustainability in a volatile market.
